ZAR Concierge began with a simple realization: in many of the world’s most beautiful hotels and resorts, the uniforms did not match the care given to the spaces themselves. Sculpted marble, curated art, and intentional lighting were met with garments that felt like an afterthought.
Our founder, with a background in clinical psychology and interior design, understood that people respond emotionally before they respond logically—and that spaces and clothing shape confidence, posture, and presence. When an environment is elevated but the uniform is not, the guest experience quietly breaks.
ZAR Designed was created to close that gap. We treat hospitality uniforms as living extensions of architecture—threads that connect lobby to spa, restaurant to pool, and the calm of overnight to the energy of check-in. When team members step into uniforms that fit beautifully and reflect their surroundings, pride and presence become visible.
Guided by our ZAR D.E.S.I.G.N.E.D.™ Luxury Identity System, we design psychology-led, bespoke uniform programs that align with a property’s interiors, architecture, and brand DNA. From luxury cruises and resorts to hotels, restaurants, and spas, we offer thoughtful options in sustainable and ethical materials—so what your team wears feels good in every sense.
ZAR Designed exists for brands who believe their story doesn’t end at the walls—and for the people who bring that story to life, every day.
Value that fits your budget
We never compromise on standards
Always here when you need us
